Edward Ferrell knows fabric, so it was only appropriate that the DDB's Student Design Day schedule included a Fabric 101 lecture with Steven Mittman, owner of Edward Ferrell + Lewis Mittman (EFLM). With tens of thousands of different fabrics and a similar number of upholstery styles available, Steven discussed the infinite possibilities in the marriage of the two.
"With nearly unlimited options to work with in both fabric and upholstery, attention to detail for every single order of them is almost a guaranteed challenge for you," said Steven. "Because of the overwhelming number of options you will always have, a new challenge is perpetually posed to the workroom and you, the designer. How do we narrow things down?
"Important tips that will always help you with these choices are understanding your fabric-to-frame applications and knowing how the two interact and invigorate each other. When you're fully able to narrow your product down and freely explore the wishes of your clients, the only other necessity is to avoid the mistakes that can come with such design that prove to be quite costly."
Steven shared his tips on honing essential design skills and stressed that the most important thing a designer can do is to offer his or her client the best upholstery experience possible.
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