Showing posts with label L'OBJET. Show all posts
Showing posts with label L'OBJET. Show all posts

Thursday, October 20, 2011

In the News: Fortuny Pour L'OBJET Debut Collection of Tableware & Decorative Accents (Part 2)

Fortuny and L'OBJET were a match made from the start as creative synergy sparked from the first meeting between L'OBJET founder Elad Yifrach and Fortuny owners Mickey and Maury Riad. Inspired by the magic of Fortuny, Elad knew they shared the same approach and dedication to quality and artistry.


The two companies joined forces in creating a collection of fine tableware, home accents and gifts which recently in New York City, and will soon introduce the collection at Fortuny's DDB showroom.




"We are really excited to see our fabrics and patterns expressed in a different medium, inspiring a new collection of timeless pieces," said Mickey. "In preserving the tradition of the Fortuny company and our founder’s innovative approach to the creative process, we welcome new directions that also demonstrate Fortuny’s contemporary appeal. Seeing the Fortuny patterns take on a new life through this collaboration with L'OBJET is such a pleasure."


Fortuny’s old world techniques mixed with L'OBJET’s modern sensibility are the spirit behind the collection. References to Fortuny’s famed fashion history, a myriad of specially sourced materials, and intricate metal work signature to L'OBJET are just some of the details that make the line so captivating. Each distinctive objet functions just as beautifully alone, as it does paired with the group.


Stay tuned to GoDesignGo for more on when the collection comes to the  and check back here for more from Elad on the inspiring book of photographs exalting the new collection.

Wednesday, October 19, 2011

In the News: Fortuny Pour L'OBJET Debut Collection of Tableware & Decorative Accents

Mickey and Maury Riad, owners and directors of Fortuny, have paired with Elad Yifrach, founder and creative director of L'OBJET to create a collection of fine tableware, home accents and gifts. The two companies proudly unveiled the collection this month and will introduce the collection at the Fortuny showroom in the DDB.


Drawing inspiration from Fortuny’s celebrated fabrics, Elad and his global team of master artisans and ateliers have created an exquisite collection that showcases the artistic integrity, hand-craftsmanship and fervor that both companies are known for. The thought and time put into the collection has ensured L'OBJET 's success in articulating the character and sophistication of Fortuny without compromising its own style.




“Like the legendary Fortuny fabrics, which are known throughout the world, it is our belief at L'OBJET that this new collection will be treasured by generations to come," said Yifrach. "We all worked very hard together to honor the authentic patterns of Fortuny, while developing our beautiful new applications for them."


Classic Fortuny patterns are thoughtfully reinterpreted for pieces that embrace both a modern feel and an opulent flair, indulging us with the decadence of Fortuny and the exceptional innovation of L'OBJET. Elegant, collectible and versatile, the extensive collection is as much tableware as it is art.


Check back with GoDesignGo tomorrow to hear more about the debut collection from Fortuny and L'OBJET.