Showing posts with label Natura V. Show all posts
Showing posts with label Natura V. Show all posts

Monday, July 18, 2011

In the News: Création Baumann's Press Preview Unveils Fall Collection (Part 2)

Création Baumann's Managing Director gave us the story behind the upcoming Fall 2011 collection at the showroom's recent Press Preview at the DDB. Ranae Ahrens has been traveling all over the world to preview the Fall collections, so we wasted no time asking about Natura V collection, one of the many new collections debuting this Fall.


"Natura V collection defines our getting back to the basics that I had mentioned earlier," said Ranae. "This is often the case for us in the Fall when we bring back our roots with the linens and cooler, more earthy colors. Our basics are really popular with architects and we love when Fall Market hits and we can hear all of the 'wow's' from our clients."




"Two of the best received thus far on my press preview tour have been Syros II and Rafia. Syros II is a transparent curtain fabric made of linen with an interplay of dense and loosely woven weave textures resulting in evenly spaced stripes. It's comfy and it begs to be lounged in while still looking sophisticated. Rafia is another transparent line curtain fabric made of color raffia threads which lie loosely between the slightly transparent linen weave. It produces a really striking striped look.




Ranae explained that Natura V is also 100% environmentally friendly and certified sustainable, which we wouldn't assume anything less of from Création Baumann.


"One of my personal favorites of Natura V is Zenos," said Rane. "It's a semi-striped contemporary linen curtain fabric with a really captivating, rustic grid texture. It's simply gorgeous."


Check back with GoDesignGo as the Summer continues to hear more about Création Baumann's Fall 2011 collection--we'll let you know when you can see it for yourself.


Friday, July 15, 2011

In the News: Création Baumann's Press Preview Unveils Fall Collection (Part 1 of 2)

Création Baumann's showroom at the DDB was the only place we wanted to be when we stepped in to view their Fall collection at a recent press preview.


Ranae Ahrens, Managing Director, is presenting the collection across the country and internationally, so we stole a few moments of her time to ask her all about the collection.


"In the Fall, Création Baumann is really getting back to the basics in a lot of ways," Ranae said. "But that doesn't mean we won't also be introducing some new, fun designs that have never been used before."




Particularly, we couldn't keep our eyes off of the wood-laiden curtain fabrics, so we asked Ranae to tell us more about the three lines: Elwood, Elwin and Eperla.


"These curtain fabrics have been an international hit thus far," said Ranae. "Elwood is an extravagant curtain fabric with an intriguing interplay of materials and 3D effect, and the laminated platelets in wood are cut and applied by hand. Elwin's small, laminated wooden rods are spread in a geometric pattern across the semi-transparent Solare as if they were floating above it ... this is one of my very favorites! And lastly, Eprla shows rough laser cuts on coated linen cupro. It captivates with its sumptuous material weight and harmony of its striking, yet timeless pearl design in the shape of a decorative border."




We took a look for ourselves and stumbled upon the audience’s favorite, Slice curtain fabric. It’s semi-transparent, subtle geometric patterning had several designers in the showroom talking long after they left. Blocks in a downward diagonal cross stripe achieve a partial overlapping that results in a moiré effect. The burn-out looks like a paper cut-out, which is further accentuated by the underlying base of light cotton.


Stay tuned to GoDesignGo for more from Création Baumann's Fall preview including the Natura V collection.