Showing posts with label Lilly Pulitzer. Show all posts
Showing posts with label Lilly Pulitzer. Show all posts

Monday, July 11, 2011

Meet the Designer: Lilly Pulitzer's Fashion Director Janie Schoenborn (Part 2)

We got to indulge in the newest design for the front room of the DDB's Lee Jofa showroom with Janie W. Schoenborn, Lilly Pulitzer Fashion Director. Janie shares the story behind the room's design, which is oozing with Lilly Pulitzer's interior fabrics collection for Lee Jofa.


GDG: What are some of your favorite parts of the room?

JWS: I have so many! But I especially love the monogram chairs; they are absolutely a favorite of mine. Everything we created with Lee Jofa is special, and it deserves a monogram! And the embroidery fabric used on the walls with the tassels... it's just spectacular!



GDG: There are a lot of remnants of a character living in the room. Was there a character in mind that the room was based around?



JWS: Of course there was! It’s based on everyone that has that Lilly spirit. It’s an inclusive, sometimes naughty, very light and happy, colorful, well-traveled, strong and delightful woman! She's the person that you want to sit next to at a dinner party so you can laugh all night together.


GDG: Do you have a special memory that you've taken away from the design and installation of the room?

JWS: One thing that truly stands out from the process that I will say is, I love Lee Jofa Creative Director Stephen Elrod so much! He is such a complete pleasure to work with and a true talent to watch at work. He really allowed Lilly to shine. This amount of color and happy and 'ahhhhh' all in one, can be hard for everyone to understand. He has a way about him that is very Lilly, he's kind and funny and smart. He is a gem and he MADE this collaboration a success. I can see his touches all over the room, he just makes everything so CHIC!


Visit the  showroom at the DDB to see the Lilly Pulitzer room and be sure to let us know what your favorite parts of it are. We love the bright colors and fauna everywhere!

Friday, July 8, 2011

Meet the Designer: Lilly Pulitzer Fashion Director Janie Schoenborn (Part 1 of 2)

When we saw the downright delicious front room design of the DDB's Lee Jofa showroom, we knew we had to know more about it. Decked out in Lilly Pulitzer's interior fabrics collection for Lee Jofa, this room beckons you to sit down and bask in the patterns, colors and vibe of summer. We talked to Lilly Pulitzer Fashion Director, Janie W. Schoenborn, to find out more about the radiant room.


GDG: What was the inspiration for the Lilly Pulitzer room at Lee Jofa?

JWS: The entire design team was just completely delighted and inspirited by the colorful life our customer leads. She is fun loving, adores a party and is not afraid of color. The collection of Lilly Pulitzer interior fabrics is an extension of that mentality and for this room, we wanted to show that color works, whimsy works and it can all be done in a very chic way!




GDG: Were there any LP fabrics in particular that served as the base for the room?

JWS: Our faaaavorite favorite print for the collection was a request of Lee Jofa's Creative Director Stephen Elrod. He saw a vintage floral and immediately gravitated towards it. We all started talking about that signature print that embodied the Palm Beach chic, old school interior feel. Our print team started painting and created Heritage Floral just for this launch. There are a number of colorways that the Heritage Floral print comes in, but the turquoise and orange is a love of both Stephen and mine. So we started there!


GDG: Can you share a fun fact that you especially loved about the room's design?

JWS: Well, when we all first sat down to brainstorm, we immediately gravitated to the idea that this special room was where all of the fun in the home mainly happened. A place for cocktails in the afternoon and a game of backgammon or a party after dinner where someone could end up dancing on the coffee table! There was definitely a united desire to give the room that ‘anything could happen and anything goes’ attitude. Hence the hanging chair!


Check back with GoDesignGo next week to hear more from Janie about Lee Jofa's front room in the DDB and the luscious Lilly Pulitzer fabrics used.

Thursday, July 7, 2011

Product Pick: Lee Jofa Introduces Lilly Pulitzer (Part 2)

Lee Jofa has decked out the DDB showroom for Summer with the Lilly Pulitzer collection of fabrics in colorful and mouthwatering patterns. Lilly devotees will recognize the brand’s iconic pinks and greens, with floral and beach motifs, embroideries and jacquards, fresh stripes and bold solids.


Many signature florals are represented in this collection, including Heritage Floral, a timeless symbol of Palm Beach and the cornerstone of the collection. I Dahlia, a soft painterly floral, is printed on a cotton linen blend. Racy Lacey, inspired by Queen Anne’s Lace, features tiny flowers used to make up the larger petals in the design.




Color Me Coral is an ode to the beach with a bold coral motif. It coordinates perfectly with Bimini. Offered in three color combinations, Bimini is printed with beautiful floating sea anemones mixed with corals. Shell We is a geometric shell print inspired by a “sailor’s valentine” found in Palm Beach.


Embroidery has long been a marker of an authentic Lilly, and this collection offers up several classics. Lilly Lace, an embroidery on lightweight linen, is available in bright, bold color combinations. A Twist uses beautiful, rope-like tassels to create a geometric design. Sea Fan features a coral motif embroidered on light-weight linen.




Happy Plaid, a cheerful plaid, and Stripe It Up, a classic stripe, both offer the perfect complement to the prints and neutrals in the collection. Leaf Me Be, featuring a leaf motif, and Hide and Seek are solid coordinates in sophisticated jacquard.


The collection also features a series of six white upholstery weight fabrics and a lightweight raw silk available in 15 spectacular colors, all of which are great for accenting with Lilly’s unique patterns and bright palettes.


Visit Lee Jofa today at the DDB, PDC, DCOTA and DCH and stay tuned for more about Lilly Pulitzer's new collection, and the fabulous front room at Lee Jofa's DDB showroom.

Wednesday, July 6, 2011

Product Pick: Lee Jofa Introduces Lilly Pulitzer (Part 1 of 2)

If you haven't been to the DDB's Lee Jofa showroom recently, we suggest you get there pronto. The Lilly Pulitzer room installation is as close to a Lilly outfit translated into a room as we might ever see.




The immediately recognizable prints and patterns that Lilly lovers have adored for decades are now available in a variety of fabrics and trimmings suited for upholstery, curtains, bedding, pillows and accessories. Lilly Lovers can now 'dress' their homes from ceiling to floor in bright, beautiful prints and patterns. The “Lilly” signature is included into the design of each pattern, which is the hallmark of an authentic Lilly Pulitzer fabric.




About 50 years ago, a young, sassy socialite named Lilly Pulitzer opened a juice stand in Palm Beach. She quickly realized she needed a uniform that would hide the orange, lemon, lime and grapefruit stains that were making a mess of her clothes. Lilly had her dressmaker whipped up a brightly patterned shift dress to camouflage the stains. While her customers liked her juice, they loved her dresses and they quickly began outselling the juice. As the dresses sold, the line expanded, and Lilly Pulitzer became a brand and eventually a lifestyle.


Visit Lee Jofa today at the DDB, PDC, DCOTA and DCH and stay tuned for more about Lilly Pulitzer's new collection, and the fabulous front room at Lee Jofa's DDB showroom.