When we saw the downright delicious front room design of the DDB's Lee Jofa showroom, we knew we had to know more about it. Decked out in Lilly Pulitzer's interior fabrics collection for Lee Jofa, this room beckons you to sit down and bask in the patterns, colors and vibe of summer. We talked to Lilly Pulitzer Fashion Director, Janie W. Schoenborn, to find out more about the radiant room.
GDG: What was the inspiration for the Lilly Pulitzer room at Lee Jofa?
JWS: The entire design team was just completely delighted and inspirited by the colorful life our customer leads. She is fun loving, adores a party and is not afraid of color. The collection of Lilly Pulitzer interior fabrics is an extension of that mentality and for this room, we wanted to show that color works, whimsy works and it can all be done in a very chic way!
GDG: Were there any LP fabrics in particular that served as the base for the room?
JWS: Our faaaavorite favorite print for the collection was a request of Lee Jofa's Creative Director Stephen Elrod. He saw a vintage floral and immediately gravitated towards it. We all started talking about that signature print that embodied the Palm Beach chic, old school interior feel. Our print team started painting and created Heritage Floral just for this launch. There are a number of colorways that the Heritage Floral print comes in, but the turquoise and orange is a love of both Stephen and mine. So we started there!
GDG: Can you share a fun fact that you especially loved about the room's design?
JWS: Well, when we all first sat down to brainstorm, we immediately gravitated to the idea that this special room was where all of the fun in the home mainly happened. A place for cocktails in the afternoon and a game of backgammon or a party after dinner where someone could end up dancing on the coffee table! There was definitely a united desire to give the room that ‘anything could happen and anything goes’ attitude. Hence the hanging chair!
Check back with GoDesignGo next week to hear more from Janie about Lee Jofa's front room in the DDB and the luscious Lilly Pulitzer fabrics used.
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