We recently spent some time getting to know a few of the awarded Stars on the Rise from DCOTA's Stars of Design Awards, and Alexander Keith Powell, who goes by Keith, is first up. Keith’s company, A. Keith Powell Interior, of Miami, is what keeps him busy these days, but Alexander has been in the design industry for more than 18 years. In all that time, he has made sure that his boutique firm is a success.
A native of Los Angeles, Keith grew up with an exaggerated imagination of the real world. His mother, an animation director at Disney Studios in Burbank, would bring Keith to work with her on the weekends. This allowed him to live in the reality of having Snow White and Goofy as babysitters.
Keith moved to Fort Lauderdale to study marine biology at a local university. After realizing he was more of the creative sort, he took a job working for Ralph Lauren in the display department.
On his career switch, Keith noted: “I found I had a real talent for putting things together.” Within two years, he started his own display company and soon after acquired Ralph Lauren as his first freelance client at the request of the company president.
Over a short period of time, Gucci, Tiffany & Co., Calvin Klein, and Gianfranco Ferré followed as clients.
Stay tuned to GoDesignGo tomorrow to learn what Keith’s design mantra is and how his company eventually got started.
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