Friday, February 10, 2012

In the News: Allegra Hicks Shares the Four Elements with Lee Jofa (Part 2)

Allegra Hicks' Italian upbringing, life in England, and travels to the Far East have all informed her work in a large way. By combining her experiences abroad and her timeless sense of fashion and design, Allegra has found the precise meeting point of traditional and modern, historic and cultural in her newest collections for Lee Jofa.




"From walking the streets of Renaissance Florence to exploring Victorian Manor houses in the English countryside or trawling the colorful and aromatic markets of Rajasthan, I continually strive to make my fabrics timeless," says Allegra. "There is something interesting about breathing new life into antique furniture by using modern prints on an 18th century chair!


"Out of this new collection, Jungle has retained the essence of its original watercolor the most. Air is represented by leaves suspended in the wind, which was best captured by the flowing nature of a medium life watercolor. To me, Jungle has a breezy quality—from the light blue and natural whites to the sunset red and twilight mauve.




"The fourth and final element is earth, and this is represented by Panarea. There is something more solid, less translucent about Panarea; yet like many earthly elements, it has hidden qualities. The fabric is reversible; one side is the negative of the other, making it possible to cover a sofa with one side and the cushions upon it with the other. Panerea also reminds me of fallen leaves—pick one up and hold it against the light and, like this design, one side has the mirror imprint of the other."




Allegra has created several collections with Lee Jofa, and her newest in 2012 are some of her most inspired fabrics yet.


"Seeing my collections in the Lee Jofa showrooms never stops being a pleasure,” says Allegra. “I love catching the unexpected glimpses of patterns that remind me of my inspiration and their inception in watercolors!"


Allegra Hicks’ newest collections for Lee Jofa will be unveiled in showrooms in March.

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