We made sure to talk with as many of Scott Frances' fans as we could while attending the opening night of his exhibit MonoVisioN at the DDB's Annex Building last week. With so many A-list attendees, we learned from the industry's best why Scott's work has had such an impact.
Pilar Viladas, Design Editor for the New York Times, has written the text his photographs in several design books. Pilar shared what she enjoys most about working with Scott.
"Scott has always had such a devotion to his photography, it's truly a marvel to watch him work," said Pilar. "Perhaps one of the finest things about his photography of design and architecture is his loyalty to natural light and his dedication to a literally perfect capture."
Patti Frances, Scott's wife, agreed that Scott's dedication to perfection is a true rarity.
"I can't even explain how impressed I am with Scott when I've been present on a shoot," Patti said. "When we were in South Africa, everyone watching simply couldn't get over how determined he was. The sky was cloudy and the light wasn't ideal but Scott squeezed every single drop of light from the sky until he was satisfied with his work!"
Ashlee Harrison, Marketing Director of the DDB, didn't forget to add that not only the photography, but also the gallery space was part of Scott's mastery.
"Before this installation of MonoVisioN, this space was previously a showroom," said Ashlee. "Watching Scott's creative ability to help transform three floors of showroom space into an intimate and artistic exhibit is further proof of his talent."
Be sure to check out MonoVisioN in the DDB’s Annex Building in Suite 110 now through July 29 before it travels to DCOTA and DCH.
Photo credit: Patrick McMullan Company.
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