More than 100 designers packed the Lewis Mittman showroom during Fall Market to learn The Dos and Don'ts of Designing Your Own Line from leading style setters. A panel of design and legal experts shared their insight on topics ranging from design inspiration to line creation.
Designers Jamie Drake, Principal and Founder, Drake Design Associates and Marshall Watson, Principal of Marshall Watson Interiors, shared their experiences as creators of licensed collections. Licensing expert Kate Verner of KV Design provided legal and contract expertise, while Jobi Blachy, President of Edward Ferrell + Lewis Mittman, gave a manufacturer’s perspective on the collaborative process.
Designers learned that launching lines takes serious commitments of time, energy and money. Panelists shared their views on how to make the creative process a true collaboration and how to help ensure a collection launches successfully and maintains marketing momentum.
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