Green Design is the current buzzword, applied to virtually every design project, and many products of varying degrees of environmental-consciousness. But is the idea really such a new one? After all, William McDonough has been proselytizing the need for architects and designers to show concern for sustainable development decades… almost from the founding of his eponymous architectural firm back in 1981. His “Cradle to Cradle” book is almost a decade old.
But this kind of thinking goes back much further. More than a century ago, Adolph Loos, in his iconic essay Ornament and Crime, said that. And Frank Lloyd Wright spoke about it. Weren’t they making some of the same points? So are we finally beginning to listen?
-- Judith Gura, Professor of Design History and Theory, New York School of Interior Design
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