Susan North, Schumacher's creative director, designs their eponymous collections and works with designer lines from interior designers Celerie Kemble, Jamie Drake, Matthew Patrick Smyth, Trina Turk and others. As the director, she serves as a creative conduit, capturing the designer's sensibility while keep Schumacher's designs innovative and fresh. New weaves, printing techniques and embroideries drive the collections forward. With an updated website showing images their entire range, getting involved in social media and a blog, Schumacher is leading the way in embracing new technology.
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