We sat down with
Christopher Hyland for the scoop on his latest project, the first shelter and lifestyle magazine to be designed expressly for the iPad.
The avid skier, sailor and climber tells us what to expect from his new monthly magazine,
HYLAND, which debuted in November, and is available through iTunes. With so much content in each (around 350 pages), it's no wonder it's hard to pick just one cover image. So each issue has four covers which flash before settling on a single one.
How did
HYLAND come to be?
I met Kyle Marshall at a luncheon to benefit Malta House, a women’s shelter. We stayed in touch because of Kyle’s writing on my photographic work, which was actually originally prompted by his reflections of time spent in the South Pacific as a point of departure for reviewing my own photography, a series of work concerned with the idea of transformation. At one point, I mentioned the magazine I was starting and the rest, as they say, is history.
Who is the reader of the magazine?
HYLAND is being viewed in several dozen countries on a monthly basis, as has been the case since its inception. We have readers on all continents (except the poles!), in countries including South Korea, Saudi Arabia, China, Ireland, France and of course the United States. During some periods we have noticed that as much as 18 to 20 percent of our readership comes from China. So far, readership has tripled from month to month.
How does it differ from other lifestyle and shelter magazines?
It's the first of its kind created and designed for the iPad. I was thrilled that Jason Sheftell of the New York Daily News, said
HYLAND "goes to the highest level of design imaginable" and “blows the top off the competition”.
What have been a few of your favorite features to date?
Juan Pablo Molyneux’s own house in Paris,
Geoffrey Bradfield’s spectacular triplex apartment project in Mexico City,
Jamie Drake’s London and New York townhouses for Mayor Bloomberg,
Jleslee Basualdo’s fantasy gallery for legendary art collector Henry Buhl,
Samuel Botero’s stunning deco top-floor project. I loved our articles on house parties at Blenheim Palace with designer
Lady Henrietta Spencer-Churchill, at Lismore Castle with designer
Suzy Moran, and Sally Quinn and Ben Bradlee’s Grey Gardens, and
AGi Architect’s three dramatically modern villas in Kuwait. And then in terms of my favorite art stories, I'd have to include Israeli artist
Eti Jacobi's alluring nocturnal masterworks,
Stephen Wilkes’ ‘Day to Night’ photography series,
Alexander Creswell’s watercolours of Malcolm Forbes’ Battersea House and Chateau de Balleroy, and the vitrines and drawings of
Arne Quinze. For the writing alone, I'd choose
Lorenzo Carcaterra, writer of ‘Sleepers’ article: ‘Italian Memories: Michelangelo and Grandma Maria”,
Bob Colacello’s article on his time at Andy Warhol’s
Interview Magazine, illustrated with his own photography,
Bette Middler’s article on her New York Restoration Project,
Leonard Barkan’s missive on his five year Michelangelo project, and, for good measure,
Anthony Haden Guest’s cartoons are always a blast.
Any surprises in store?
We're pulling together a book featuring interiors highlighted in
HYLAND.
And the first
HYLAND Design Awards will be presented in April at an event sponsored by the real estate agency Nest Seekers, with their brokers Ryan Serhant and Regis Roumila.
