Tuesday, April 17, 2012

What you missed: Westweek keynote recap

Margaret Russell, Editor-in-Chief of Architectural Digest, kicked off Westweek at the Pacific Design Center with a keynote presentation in the Silver Screen theatre. The standing-room only event, drew over 400 attendees. Here is Russell with Charles Cohen, President of the PDC:







Russell discussed the latest trends in architectural and interior design photography with photographers Roger Davies (below left) and Grey Crawford (below right) offering their expertise and insight into how they capture the "right" images (hint: fresh air, sunlight and beautiful staging).







Here are some takeaways for those of us who missed it:
1. Take multiple photos of the same room from the exact same angle, on a tripod, and combine them to create perfect lighting of various elements, to show how a space looks in reality. Take a photo with the room well lit, and another in the same spot with natural light from the window window and combine in Photoshop to show the true feeling of the space.

2. Make minor changes in styling to change everything. Small changes in floral selection or pillow placement can make or break a photo. Also, books, flowers and a cashmere throw do wonders for a photo.

3. Look at the space from all different angles.

4. Watermark any image you put online. That way, any of your work that gets re-posted on blogs, pinterest, etc., will always have a small watermark in a corner, so people will easily know the image source.



Cowtan & Tout hosted a reception immediately following Russell's keynote speech. Over 200 guests paid tribute to AD's Editor-in-Chief and celebrated the admired the vibrant new Manuel Canovas collection, devoted to L'art de vivre à la francaise. Elegant designs with ravishing color and pattern provide the essence of French decorating chic. Highlights of the collection include the exuberant silk damask Charlotte, the painterly print Dara featuring Mughal warrior princes and the exotic print inspired by an antique Ikat coat called Boheme.

Here are Russell, Davies and Crawford at the reception, with the cotton-print Dara on the right:





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