Margaret Russell, editor in chief of Architectural Digest (AD), gave the first lecture of market, The Power of Reinvention, during the Decoration and Design Building’s Fall Market. The discussion expounded on the importance of reinvention and staying relevant in an ever-changing industry, as well as news and updates on the future of AD.
After speaking about the changes underway at AD, Margaret gave some advice for both new and established designers about adapting to the times. “Change is hard and reinvention takes faith,” she said. “But reinvention and relevance is key! Take a look at your brand identity because you need to stand out. You’re still running a business, albeit a creative one, and you've got to shine above your competition.”
Russell admonished those designers who don’t have a website yet. “If you don’t have a website, you need to get one!” she said. “Google has changed our lives forever. Even my dry cleaner has a website now. Make a Facebook fan page and sign up for a Twitter account.”
She also warned about the dangers of similar sounding web domains. “Make sure you register EVERY domain name that could ever possibly be linked to you,” she said. She related a story about her own experience with seemingly stolen web identity and domain names, and how she has made sure to snap up anything that could be related to her on the web. Also concerning web presence, Russell had one last piece of advice. “This may sound vain, but if you’re going to be at an event or are even just shooting a picture for your website, have your hair and make-up done! It matters, because it is on the Internet and that stays forever. You want to be proud of how you look and proud of your business."
No comments:
Post a Comment