Fall Market at the Decoration and Design Building was in full swing last week as designers, editors and bloggers came to hear panel discussions and preview the latest collections from many of the showrooms. Transcending Boundaries in Design was the theme during the two-day market and was expounded on during the keynote lectures, covering ideas like reinvention, innovation, social media and the Internet and how these things are changing the landscape of the interior design industry.
A few of the keynote panelists, including Beth Brenner, Jonathan Adler, Windsor Smith, Christina Juarez, Peter Sallick, Shane Reilly, Tom Delavan, Michelle Adams, Suysel DePedro Cunningham and Pilar Guzman, discussed everything from innovative new platforms to digital interaction with others through Twitter to expansion of business.
One of the most innovative ideas talked about was the new website Dering Hall, recently launched by Sallick. An online market place for interior designers and architects, Dering Hall has revolutionized the way designers sell their creations and consumers view and buy products.
“This is a website where designers set up their own shop,” Sallick said. “There were two things that designers needed. The very first thing was exposure, so we created a marketing platform for them. We also created a revenue stream for them as well.”
In terms of exposure, Adams lauded sites like Editor at Large that help designers promote their work to editors. “These days, you can sign up for a service like Editor at Large, and get your projects out there for all of these editors to see, whereas before, you had to know an editor personally,” she said.
Check back tomorrow for more on the DDB's Fall Market keynotes.
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